Consumer Research
Surveys & Questionnaires – Gathering insights from consumers on preferences, opinions, and behaviors.
Focus Groups – Conducting in-depth discussions with target audiences to explore perceptions and reactions.
Interviews – One-on-one interviews with customers or industry experts for detailed qualitative insights.
Experimental Research – Observing consumers behaviour to prove causality and relationships between different variables.
Market Analysis & Trend Research
Industry Reports & Competitive Benchmarking – Analyzing market trends, key players, and industry growth.
SWOT Analysis – Assessing strengths, weaknesses, opportunities, and threats in the market.
Market Segmentation – Identifying customers based on demographics, behavior, and needs.
Forecasting & Demand Estimation – Predicting future market demand and trends.
Advertising & Branding Research
A/B Testing – Evaluating different versions of advertisements or marketing messages.
Ad Relevance & Appeal Testing – Measuring the effectiveness of advertising campaigns. with appeal and Ad congruence and salience.
Brand Perception & Awareness – Assessing how consumers perceive a brand.
Neuromarketing Studies – Using brain activity and biometric responses to understand emotional reactions to ads.
Product & Packaging Research
Concept Testing – Evaluating new product ideas before launch through concept validation.
Usability Testing – Understanding how consumers interact with a product.
Pricing Research – Determining the ideal price point based on consumer willingness to pay.
Packaging Research – Testing how packaging design influences purchase decisions.
Digital & Social Media Analytics
Sentiment Analysis – Analyzing online conversations and customer sentiment towards a brand.
Social Listening – Monitoring brand mentions and trends on social media platforms.
Website & UX Research – Studying how users interact with websites and digital experiences.
SEO Performance Research – Understanding how content ranks and performs online.
Competitive Intelligence
Competitor Benchmarking – Comparing performance with industry rivals.
Mystery Shopping – Evaluating customer experience by posing as a regular shopper.
Market Entry & Expansion Research – Identifying opportunities for product expansion.
Customer Satisfaction & Churn Analysis – Measuring customer satisfaction and the reasons why customers leave and how to retain.
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